Colored or decorative cosmetics, which largely include face makeup, started to emerge and gain popularity among younger consumers. While colored cosmetics account for the largest proportion of cosmetics sales globally, makeup is still a relatively new beauty category in China. In comparison, haircare was valued at around 55 billion yuan.
The size of the skincare market amounted to almost 245 billion yuan in 2019. Rated 4.37 out of 5 stars Rated 4.37 out of 5 stars Rated 4.37 out of 5 stars Rated 4.37 out of 5 stars Rated 4. In terms of product segments, skincare products dominate the cosmetics market in China.
Among domestic labels, mid-segment skincare and makeup brand Chando and long-established skincare brand Pechoin were the most popular as of 2019. Not surprisingly, four out of five leading cosmetics market players in China are foreign brands such as L’Oréal Paris, Lancôme, and Estée Lauder. account for more than 30 percent of cosmetics imports. Nearly half of China’s imported cosmetic products come from Japan and South Korea, while brands from France, Singapore, and the U.S. More than half of Chinese cosmetics consumers preferred foreign brands over local ones. Multi-level direct selling of beauty products has decreased dramatically since 2008 due to new direct sales regulations.Ĭhina’s appetite for cosmetic products has a distinctly global flavor.
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Besides rapidly growing online distribution, channels such as specialty cosmetics stores, supermarkets, and hypermarkets dominated offline sales. Alibaba’s Tmall and JD.com accounted for the majority of cosmetic products sold online. There are thousands of Saks OFF 5TH coupons, discounts and coupon codes at, as the biggest online shopping guide website. Forecasts showed that more than half of cosmetics retail sales will be from e-commerce channels by 2024. The newest Makeup coupon in Saks OFF 5TH - MAC Selected Beauty Sale Up to 54 OFF. The retail trade revenue of cosmetics in China grew from 74 billion yuan in 2009 to more than 340 billion yuan in 2020.
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